TweetDeck has a pre-release version out with Facebook integration. Now, there is AlertThingy that connects to Twitter, Facebook, Flickr, Tumblr, Yammer etc which seems to be far more comprehensive. TweetDeck, however, has the edge of being one of the most popular tool that works with Twitter.
What you get from the Facebook integration is "status" messages. This integration helps us work from single platform to connect to all the social networks and communicate. But, for me, Facebook integration does not make much of a sense except for the fact that it just lets you see the status messages or cross-post messages on to Facebook.
The power of status messages on Facebook is just like tweets on Twitter, but with lesser frequency and more privacy. Status messages evoke participation and communication through responses in the form of comments. But with tools like TweetDeck and AlertThingy, the commenting feature takes a hit. Not just that, for friends who have not signed up on twitter, you need to respond through Facebook by logging in. TweetDeck and AlertThingy fails here.
If Facebook lets developers access comments through their API and TweetDeck can come up with a innovative UI design on Adobe AIR to pull comments from Facebook and also give provision to post comments back into Facebook, then the integration makes a lot of sense and is useful for social media geeks.
I used Facebook integration feature on TweetDeck for couple of days and did not see any benefit.
Did anyone of you find TweetDeck-Facebook integration in its current form useful?